aura
2025
Design Case Study. —aura
—Aura is a contemporary jewelry store that specializes in creating handmade silver pieces.
Its proposal is distinguished by a subtle and sophisticated aesthetic, aiming to convey elegance without resorting to the extravagant or excessive.
Field: Branding, Industrial Design, VR Modeling
Tools: Gravity sketch, Adobe Illustrator, Adobe Photoshop, Blender, adobe after effects
Design Proposal — Visual Identity
Logo:
Simple design with contemporary sans-serif typography.
Color Palette:
Neutral and sophisticated tones, such as beige and bone white, contrasted with warm tones like burnt red and orange.
Graphic Materials:
Striking, high-quality photographs that highlight the texture of the pieces.
VR MODELING —Gravity sketch
The graphic style maintains consistency across all design elements, all harmonizing with the modern and warm aesthetic of the brand.
Design Proposal — Visual Identity
Materials:
Silver, combined with natural stones. Each piece is designed to highlight the balance between simplicity and refined details.
Collections:
Each collection will be inspired by abstract concepts such as "Light," "Movement," or "Nature" to create an emotional connection with the customer.
Aura represents a fresh and sophisticated vision of contemporary jewelry, focused on highlighting the beauty of craftsmanship and simplicity